Week 233 (31 March - 6 April 2018)
In a week where the world united to celebrate the United Nations-led International Day of Sport for Development and Peace, the LA Clippers Foundation’s donation of $10 million to the Los Angeles Parks Foundation has stood out as an example of how sport can be used as an important tool for social change.
The Foundation, a product of the Clippers NBA franchise, has pledged to help renovate 350 basketball courts in the city’s parks, reflecting its refreshing motto that if they help make a positive difference to the lives of children in Los Angeles, then it will “inspire the children to make a positive difference in their LA”.
Since its inception in 1994, the foundation has used the power of sport to support over 500 organisations and improve the lives of approximately 350,000 people. The most recent donation is aiming to improve the standards of 350 basketball courts by 2021. Its offer will not only encourage people across LA to participate in sport more frequently, it will also help the city in its preparation for the Los Angeles 2028 Olympic and Paralympic Games.
Mayor of Los Angeles Eric Garcetti has spoken of his gratitude towards the work of the foundation:
“Sport has always been an incredible vehicle for social change, and this gift is an extraordinary investment in our children and communities. The Clippers organisation reflects the best of Los Angeles. I am grateful to them for their leadership and generous commitment to our city's future.”
This donation is just one example of how influential sport can be and just one part of the puzzle of the amazing work we have celebrated all over the world this week. It is important to remember the vast reach, unparalleled popularity and foundation of positive values that sport holds, and it is inspiring to see the Clippers using sport to enhance the lives of so many.
For its continued support and commitment to providing children with access to sport, the LA Clippers Foundation is the JTA Communicator of the Week.
Photo: LA Clippers Website