Week 209 (14 – 20 October)
This week, the International Volleyball Federation (FIVB) continued with plans to launch one of the most innovative and engaging sports competitions in the world – the Volleyball Nations League.
It is a brand new format for the sport, bringing men’s and women’s competitions under the same name, ensuring that the champions of each gender will receive the same prize money to promote parity and act as an example to the rest of the sports world.
This is just one part of the way the FIVB is revolutionising volleyball, with its biggest change in the history of the sport. A joint project between the FIVB, IMG and 21 national federations, the Volleyball Nations League will showcase volleyball in a way that has never been experienced before, with innovative sports presentation that brings the action closer to the fans.
The FIVB is pushing the boundaries of fan entertainment, placing spectators, both inside the stadium and those watching around the world, at the heart of its latest event. For the very first time, the FIVB will assume control of content production in a move to maximise quality and promote a compelling, on-court narrative, which is easy for fans to follow.
Spectators at home will witness new and diverse angles, showcasing the world-class athleticism of each nation’s best players. Live stats will accompany the action, offering fans more insight into every match and emphasising the importance of each point. At the venue, an in-stadium announcer and DJ combination will energise the crowd and keep them excited for every rally, block and spike.
FIVB President Dr Ary S. Graça launched the Volleyball Nations League at the federation’s 70th anniversary gala dinner and spoke of his excitement for the evolution of volleyball in the years to come:
“This is a pivotal moment in the future of our sport. The Volleyball Nations League is the most important competition in the FIVB’s history and will revolutionise how volleyball is presented, making it more fan-centric and placing our fans, both inside and outside the stadium, at the centre of the action.
“We are always striving for ways to evolve and innovate, as we aim to become the world’s number one family sport. The Volleyball Nations League will help us to achieve our vision and set the standard for athlete and viewer experience.”
In an ever-competitive market, sports must find new ways to appeal to both new and existing supporters. The FIVB has sought to change the face of sports presentation, putting its fans first by providing a world-class platform for athletes to compete and setting exceptional broadcast standards to ensure spectators will be invested in every point.
For its innovation and fan-first mentality, the FIVB is JTA Communicator of the Week.