Week 96 (1 - 7 August 2015)
In just under one year from now, Rio de Janeiro will welcome the world's sportsmen and sportswomen for the greatest show on earth as the Olympic and Paralympic Games come to South America for the first time in history.
Following on from a highly successful World Cup in 2014, Brazil will once again be the centre of attention and this week Brazilian President Dilma Rousseff promised the "most beautiful setting for an Olympic Games."
President Rousseff was joined by IOC President Thomas Bach in Rio as they celebrated the one year to go milestone. There had previously been concerns within the IOC that Rio would not be ready but through a timely piece of communication by the Brazilian President this week, these fears were dismissed as she confidently and convincingly expressed the readiness of Brazil to deliver a successful Games.
In a special op-ed for the Dubai-based publication Gulf News, the President stated: "We have built a vigorous culture of peace and work. That set of values guides our hard work to turn these coming Olympics into the best ever world sports festivity. We achieved it during the Fifa World Cup and we have everything it takes to repeat it at the Rio 2016 Olympic Games."
President Rousseff later added: "In cooperation with the event's organisers, we will proudly show the world the recent accomplishments of a strong and well-functioning democracy that is committed to reducing social inequalities through economic development and investment. This is the collective effort of an entire country."
The decisiveness and robust nature of her communication is a strong statement of intent and is sure to instil confidence in Brazil that the country is capable of reaching the standards set by previous Games.
President Rousseff acknowledged the prestige and honour of being the first South American country to host the Games and, with less than a year to go, the excitement and anticipation within the nation is palpable.
"We are still one year away from it, but Brazil's heart is already beating faster."