IOC President Thomas Bach

Week 51 (6 - 12 September 2014)

This week marks the one year anniversary of Thomas Bach's election as the President of the International Olympic Committee at the 125th IOC Session in Buenos Aires. In the 12 months since this historic event, Bach has hardly paused for breath, criss-crossing the world to meet Olympic family members and stakeholders and demonstrating the golden rule of effective communications: to listen twice as much as you speak.

Olympic Agenda 2020 is a direct result of this philosophy and, as the process nears completion, the Olympic Movement waits expectantly for its new roadmap.

President Bach was kind enough to give JTA his reflections on his, and the IOC's, communications approach over the past year:

"It is important for the IOC to 'open the windows' and let the fresh air in. We need new ideas and open discussions – and you can see that in the Working Groups for Olympic Agenda 2020. We had groups ranging from Google and Transparency International to the Clinton Foundation all taking part, and thousands of submissions from ordinary people.

"And in the IOC itself this new spirit is clear. Already at the session in Sochi we had more than 211 interventions by IOC members.

"And this is a global dialogue - in my first year I met 81 world leaders and we opened up a tighter cooperation with the United Nations.

"We have opened the windows and invited the world in."

This leads us to not only make Thomas Bach our first two-time recipient of the JTA Communicator of the Week but also he could rightly be called the sports communicator of the year.

Photo: IOC