At Sochi 2014

At Sochi 2014

The Sochi 2014 Olympic and Paralympic Winter Games in February and March 2014 represented the culmination of nine years of professional and emotional investment for JTA Chairman, Jon Tibbs, and JTA Managing Director, Séverine (Sevi) Hubert.

Jon and Sevi first visited Sochi to advise the bid team in 2005. At that time, the city was undeveloped and had been relatively untouched for half a century. Despite travelling to Sochi regularly in the following years, when Jon and Sevi arrived in the city for the Winter Games, they were amazed and inspired by just how far Sochi had come since their first visit.

In honour of the pivotal role that JTA played in Sochi 2014's historic journey, Jon and Sevi were given the once-in-a-lifetime opportunity of running with the Olympic flame during the final stage of the Olympic Torch Relay, through the streets of Sochi. Below you can watch the videos of when, cheered on by hundreds of spectators, Jon and Sevi realised the moment they had been working towards for nine years – bringing the Games to Sochi – had finally arrived.