At Sao Paulo

At Sao Paulo

In April 2015, JTA partnered with the International Association of Athletics Federations (IAAF) to run a communications seminar designed to empower and activate the press chiefs from member federations in North, Central and South America and the Caribbean (NACAC and ConSudAtle).

The two-day seminar, which took place in Sao Paulo, Brazil, was facilitated by JTA Chairman, Jon Tibbs, and assisted by two of the JTA team - Alex Corp and Jonathan Firpo.

The key objective was to enable the attendees to generate greater domestic media coverage of athletics and the IAAF in the build-up to and during the 2016 Games in Rio, raising the profile of the sport on a domestic and continental level.

JTA’s expertise was greatly appreciated by the participants, whose passion for athletics and communications helped create a dynamic and collaborative atmosphere, yielding impressive results.